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4 Tips to Help You Attract Local Talent for your Small Business

4 Tips to Help You Attract Local Talent for your Small Business

4 Tips to Help You Attract Local Talent for your Small Business


One of the most stressful things about being a business owner, especially a small business one, is struggling to find loyal staff that supports and cares for your business as much as you do. You join all the recommended job boards but don't have much luck. The people that apply to work for you end up living 30 minutes away and don't have a reliable form of transportation. Or maybe, you just aren't seen by any interested job seekers because you're on page 42 of the job board, never to be seen by anyone.



If you're having a rocky time with your hiring, maybe it's time to consider another tool. What's that saying- the definition of insanity is doing the same thing over and over again expecting different results? Sound familiar? Check out these tips to help you attract talent and get your hiring back on the right track.


1. Focus on Finding LOCAL Workers


Often times, job boards aren't going well for employers because their jobs aren't being advertised to local job seekers. The people that do end up seeing their job postings aren't close by. Did you know that the average commute for hourly workers is 19+ miles everyday? No wonder the average hourly worker switches jobs, on average, 4 times a year. All of the money they're making at their job is going straight to the gas station. As an employer, you need to be focused on decreasing your turnover. The number one way to decrease turnover is by hiring locally. People that live close to your business are more likely to stay at your business for many reasons- the convenience, flexibility, time and money saved, etc. It's a win-win for you and your employees, so make sure you're using platforms that promote local hiring like Juvo Jobs to find your next best employee.


2. "Market" Your Hiring


One mistake we see employers make often is that they post that they're hiring, whether online or in person, and then leave it forever. Your inbox is a ghost town. You have no new interested applicants. Posting your jobs to a job board is very similar to going down a dead end street. You've got to add a little ~spice~ when it comes to hiring, even if it takes a bit more time out of your busy schedule. If you're a small business in the back of a strip mall, chances are, that "Now Hiring" sign in your window isn't going to be seen by anyone other than your trusted customers and, while that's a great place to scope out talent, you need to find another innovative way to hire (*hint: by using Juvo). With Juvo, your job posting isn't really a posting... it's an ad for your business that gets marketed to thousands of people in your area.


3. Job Descriptions Who?


Even if you're a hiring manager now, at one point you were a job seeker, scouting out new jobs, going through job descriptions, the whole 'shebang.' Tell me this- how many seconds did you spend looking at the job descriptions? On average, people will spend just 14 seconds scanning one job posting, so make sure to keep it brief. Take out the unnecessary filler words and get real with your employees. Get to the good stuff. What's the pay? What's the PTO and vacation time? What's the company culture like (and do NOT say "fast-paced work environment"...)? Are you really looking for 'rock stars', because I don't think Mick Jagger is looking for hourly work any time soon...


4. Keep Up With The Trends


At Juvo, we consistently talk about the importance of understanding your workers' demographics. If you have a primarily seasonal job, for example, a lifeguard, chances are, you're probably looking for teens or college students to work for you. Keep up with the hiring trends by posting about your job availabilities on social media. Give your audience a 'behind-the-scenes' look at what it's like to work for you. Here is a perfect example of a 'Now Hiring' video for Six Flags if you need some extra inspiration. On Juvo, you can actually post your video in your profile section so that job seekers will be more inclined to connect with you.



No one got a degree on 'Hiring 101,' but, we can all agree that it's time to start ditching the job boards and wanting better for your business. By keeping these tips in mind (and by starting your hiring journey on the Juvo Jobs Network) you'll be on the road to success in no time!


Join the Juvo Network or become a Juvo partner today! Download the Juvo Jobs app to see local jobs in your neighborhood.

4 Tips to Help You Attract Local Talent

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