What Is a Video Introduction? The Simple Way to Attract Better Talent

Chances are, you have a great team and an even greater place to work... so why are you letting a lifeless job posting do all the talking? Job seekers are not reading your job descriptions, and of the small percentage that do take the time to look them over, they're spending just a few seconds glancing over the major details.

Scrolling past job listings is easy, but stopping for a video? That's a different story. When businesses take a minute to film a short video introduction, showing who they are, what they’re hiring for, and why it’s a great place to work, they get noticed. If you want to attract great people, start by showing them what it's like to work for you.

What Is a Video Introduction in Hiring?

A video introduction is a quick, casual video that helps potential employees see what it’s like to work for your business. Think of it like a movie trailer for your workplace. You can:

• Introduce yourself or your team

• Show off your space

• Talk about the roles you’re hiring for

• Share what makes your business special

It doesn’t need to be fancy. It just needs to feel real. That’s what job seekers care about.

Why Video Intros Work (and Job Descriptions Don’t)

Anyone can say they've got a great team, but when you showcase it first-hand, people believe it. Video lets you give job seekers a glimpse of the real people behind the business.

When you show the behind-the-scenes, you’re not just advertising a job, you’re inviting someone into your culture. Maybe your kitchen crew is cracking jokes, or your front desk team always has good music playing. These things matter more than buzzwords, especially to hourly workers who care about where they work and who they work with.

Research shows that video delivers stronger recall, with viewers retaining 95% of a message in video form, versus only 10% from text. Plus, job ads with video get 800% more engagement than postings without. Remember, people connect with people, not lengthy text, which is why short videos give job seekers a sense of whether or not they'd feel comfortable walking through your door.

At Juvo, we’ve seen businesses increase their talent connections simply by uploading a 30-second clip. It’s one of the most powerful (and easy) tools employers can use today.

Tips for Filming a Great Video Intro

You don’t need a camera crew or a ring light to make something effective. Here’s what matters most:

1. Show Your Personality

If you don't have access to a corporate marketing video, no worries! Talk to the camera like you’re chatting with someone who just walked into your shop. Be upbeat, warm, and real. People want to know who they’re going to work for.

2. Highlight Company Culture

What’s the vibe of your workplace? Is it energetic, relaxed, or collaborative? Let that come through. From birthday celebrations to team huddles, the everyday stuff is the good stuff. Show job seekers what it's like to be part of your crew.

3. Include Your Team

Let employees say why they like working there or what a day in their role looks like. Peer-to-peer trust matters. Plus, it gives job seekers a better sense of who they’ll be working with.

4. Share What to Expect

Talk briefly about the job itself. What’s the schedule like? What kind of person does well in the role? What’s something people are surprised to learn about the job? Don't forget to mention key benefits and pay details as well, especially for hourly roles.

5. Keep It Short and Snappy

Aim for 30–60 seconds max, just enough to give someone the confidence to connect.

How To Film Your Video Intro with Juvo Jobs

If you’re using Juvo Jobs to find local talent, getting your video in front of job seekers is super easy:

• Film Directly in the App or Portal: Head to your employer dashboard, either on the web or on your mobile device, and add a video under your profile settings. Want to upload one you already recorded? No problem, you can do that, too!

• Preview Like a Job Seeker: Log out of your business account and search for your location like a job seeker would. Watch your video and ask yourself, “Would I want to work here?” If not, try again.

• Use Good Light & Sound: Natural light is your friend. Avoid loud background noise. Speak clearly, smile, and keep it casual.

• Update Often: Don’t let your video get stale. If you’re hiring for something new or your team’s grown, update your intro to reflect that.

• Need Help? We Got You: Reach out to the Juvo marketing team anytime for support at social@juvo360.com. We’ll walk you through it or help brainstorm what to say.

Authenticity Attracts the Right People

Filming a video intro isn’t about being polished, it’s about being real. In fact, the more authentic, the better. Hourly workers are looking for places they can feel safe, welcomed, and valued.

By giving them a glimpse of your day-to-day and letting your team shine, you’re doing something most employers don’t: making hiring human again. When you’re ready, open up Juvo Jobs and hit record.

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